Unexpected Football Payment Arbitrage

I’m using my platform to take up a new issue – payment of college football players. I understand the purist arguments waxing nostalgic about the glory days of amateur collegiate athletics but clearly the game has become big (and increasingly big) business. Since the amount of revenue generated by college programs is so large, and the payroll of players so small, the money that should have been in the players pockets starts to show up in unexpected places.

Here’s an article highlighting the use of custom graphics and artwork to recruit players. It reveals that the University of Alabama has a full-time staff of 10 graphic artists. The article highlights the competition between schools (Alabama and Tennessee, in this case) for graphic artists!

If they could properly pay the players to play then that money would go straight into their salaries, instead of this kind of fluff masquerading as compensation. Fundamentally it is the players ultimately buying the artwork. Why can’t we just ask them if they wouldn’t rather have the money instead…?